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Please register in advance for these upcoming WIFT Marketing Circle meetings.  The first half-hour follows a presentation format, with Q&A to follow.  Submit questions in advance to wiftmarketingcircle@gmail.com.

Tuesday, January 25 at 5pm on Zoom.  The topic:  Creating Your Lookbook

The WIFT Marketing Circle resource library of Zoom recordings, 'how to's', resources and suggestions is growing:  please send us your feedback!  Log-in use the password SUCCESS2022 (case sensitive).

Marketing often takes the backseat in the creative process, and WIFVNE wants to put it up front to support your stories and projects. Two of the top questions WIFVNE receives year-round are How to fundraise for films and passion projects, and How to market those projects once completed.

During the WIFT-US/WIFVNE event:  Fundraising Beyond the Crowdfunding in July 2021, more than eighty people attended a two-hour discussion. Panelist Christine Merser, Managing Partner of Blue Shoe Strategy, and a WIFVNE Corporate Member, challenged attendees to think differently about their marketing efforts, as marketing often is the last thought on the filmmaker's mind. It's a huge gap in filmmaking. The result:  filmmakers' projects are not being seen. Christine's action-driven suggestions inspired a large percentage of the attendees to contact her directly for her ideas and expertise. As a result, Blue Shoe Strategy and WIFVNE have come together to launch the WIFT Marketing Circle to give filmmakers the toolbox to do their marketing.

The WIFT Marketing Circle will provide information, expertise, and tools to market projects from inception to post-completion. And all at an affordable price. The WIFT Marketing Circle includes:

  • Zoom meetings with Christine Merser.  These hour-long sessions will have two parts:  a 30-minute component on a topic relevant to marketing and raising money followed by open Q&A. 
  • A full library of 'how to's', resources and suggestions--we'd appreciate your feedback.  To log-in use the password SUCCESS2022 (case sensitive).
  • A private Facebook group for conversations and support for social media
  • Podcasts with industry professionals who can share their suggestions and successes
  • Access to the Blue Shoe Marketing team for line item assistance (more on that later)
  • News from the industry, keeping you up to date on what is happening around filmmaking.

All of these events and resources will be available to participants in the WIFT Marketing Circle. WIFVNE members and members of WIFT-US chapters will receive the discounted monthly rate of $15.

WIFT Marketing Circle participants will find what they need to market themselves in the materials and events we will provide with Blue Shoe. 

WIFVNE is excited to put forth the WIFT Marketing Circle. WIFVNE is confident our members will gain insight, action elements, and specific support in marketing as a foundation for  filmmaking.

Click here to join!


(a sample from the participant Facebook group)

  • 08 Oct 2021 1:27 PM | Anonymous member (Administrator)

    Good morning future Academy Award winners. I wish there were an award I could covet; the AA isn't one of them, but it's all we got right now...so there you have it.

    The Hamptons International Film Festival started last night and as you know, our fellow traveler is showing her film there. Which of course got me to thinking…

    For SURE start following the festivals you would like to see yourself in one day. Actor, producer, or whomever, make it a goal to follow 10 festivals...

    Look at that festival's films and see if you see a mirror of the film in which you want to be seen, heard or develop. If there is, comment on it. And, if you can watch that film virtually, do. Then follow that film/actor/producer (whatever mirrors you). Look at what they post that has worked. Comment on them.

    It's fun. It's thought provoking and it reminds you that this is a process of building your circle of influence that cares about what you care about. And, that your present circle should always grow.

    Post some of your ideas here if you want. Share the festival you found that might matter.

    Don't you love fall? "I'm so glad I live in a world where there are Octobers." Anne of Green Gables.

    Christine Merser

    Managing Partner, Blue Shoe Strategy

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